Yesterday was HUGE for Share Our Strength, the nation’s leading anti-hunger advocacy organization, and for their efforts to end childhood hunger in America. November 10th was the official launch date of their No Kid Hungry Campaign, and by the time Bill Shore and National Spokesperson Jeff Bridges “officially” announced the campaign with a speech by Jeff to the National Press Club, nearly 17,000 individuals had already joined them in taking the No Kid Hungry Pledge. (By the way, the Press Club site has great coverage of their own on their link, above).

It seemed like Bill & Jeff were everywhere yesterday, appearing on, among others, CNN, MSNBC and C-SPAN. No Kid Hungry was featured in USA Today, The Washington Post, Politico and many other media outlets. For launch event highlights, including photos and video of Jeff Bridges speaking at the National Press Club, C-SPAN, Larry King Live, CNN, etc., click here.

As part of the campaign launch, Share Our Strength had also asked for everyone to participate in “Bag Childhood Hunger Day” to help raise awareness for childhood hunger by packing your lunch and donating the money you otherwise would have spent on lunch to No Kid Hungry. More than 1,000 people signed up online to show their support. If you missed out on the launch day festivities, you can still donate $10.00 (or whatever you would normally spend on lunch) right here. What are you waiting for?