It’s official: November 10th is the official launch date of the No Kid Hungry Campaign by Share Our Strength, the nation’s leading anti- hunger advocacy organization.  Also on November 10th, as part of the campaign, Share Our Strength is asking for everyone to participate in “Bag Childhood Hunger” Day. Help raise awareness for childhood hunger by packing your lunch and donating the money you otherwise would have spent on lunch to No Kid Hungry.

There are a couple of things you can do right now to support the cause: First, go to the No Kid Hungry web site to watch (and then share) the PSA Featuring National Spokesperson Jeff Bridges asking your friends and family to take the No Kid Hungry Pledge. Second, RSVP (link here) to participate in “Bag Childhood Hunger” Day.

And if you don’t want to wait around until November 10th, you can donate $10.00 (or whatever you would normally spend on lunch) right here. Over 17 million children in the United States will go to bed tonight at risk of hunger. What are you waiting for?