via Gawker & the New York Times:
Americans hate vegetables. Every possible trick, tactic and marketing ploy has failed. We will forever be a nation of spongey vegetablephobes. So say the New York Times in a long investigation of why won’t Americans eat their vegetables?
If you don’t want to dig through the whole piece, (linked above) Gawker pulled out a few highlights (lowlights?)
Here are a few of the efforts detailed in the article, which have all failed to beat it into Americans’ heads that fries don’t count as vegetables:
- Marketing baby carrots as “junk food,” complete with an iPhone app and ‘hip’ advertising
- Easy-to-prepare broccoli that you can microwave
- Michelle Obama going on and on about her organic vegetable garden
- Government recommendation of nine servings of fruits and vegetables daily
- Programs in school based around organic gardening
None of it works! Only 23 percent of American meals include a vegetable, according to the Times report. We’re open to new ideas here, people…